What it is
A job ad is the public face of an open order — the headline, summary, body and highlights a candidate reads before they apply. You compose it once against the order, see it rendered as a live preview, then distribute it to wherever you advertise: your own career site and the boards you’ve connected.
Getting the ad right is how you attract the right applicants rather than the most. Because the copy is seeded from the order’s title and requirements, you start from something accurate and edit for tone — and the same ad can go to several destinations from one place, so you’re not rewriting it per board.
When to use it
- An order is open and you want to advertise it publicly
- You’re refreshing tired copy on a role that isn’t pulling applicants
- You want one ad to go to your career site and external boards at once
- You’re drafting copy now to post later when the role is signed off
How it works
Step by step.
- 1
Open the composer for the order
Start the ad from the job order. The headline, summary and highlights are pre-filled from the role and its requirements, so you’re editing rather than starting blank.
- 2
Write the headline and summary
Make the title clear and the summary punchy — this is what shows in a search result. Keep it specific to the site and the role.
- 3
Flesh out the body
Describe the work, the shifts and what you’re looking for. The preview on the right updates as you type so you see exactly what a candidate will.
- 4
Set the highlights
Add a few short selling points — pay, location, the team. These show as quick-scan chips on the ad card.
- 5
Save the draft
Save to keep the ad as a draft against the order. You can come back and refine it before it goes live.
- 6
Distribute to your boards
When you’re happy, post the ad to your career site and any connected boards in one action.
Worked example
Follow it through.
The scenario
You’re advertising the three Coastline Logistics forklift roles at Docklands Distribution Centre.
- 1 Open the composer from the Coastline forklift order; the headline pre-fills as "Forklift Operator — Docklands".
- 2 Sharpen the summary to "Six-week peak, immediate start, day shifts".
- 3 Write the body covering the shift pattern and the licence requirement; the preview card updates live.
- 4 Add highlights: "Above-award rate", "Docklands DC", "Start Mon 9 Jun".
- 5 Save the draft, read the preview once more, then distribute to the career site and Seek.
The result
The forklift ad is live on your career site and Seek with consistent copy, and applicants start landing in the order’s pipeline.
Tips & notes
Good to know.
- The split-screen preview is candidate-eye-view — if it reads well there, it’ll read well in the wild.
- Lead the summary with the thing that matters most to applicants for that role: rate, location or start date.
- Save as a draft first when copy needs a second pair of eyes before it goes public.
- Highlights are scannable; keep each to a few words rather than a full sentence.
When you’re done
A polished, accurate ad live across your chosen boards, pulling applicants into the order.